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Stand Up Pouches

There’s no doubt that packaging has a positive impact on brand value and ultimately growth and profitability. The competitive advantages of custom stand-up pouch packaging, ideal for point-of-sale applications, come with a compelling list of benefits including:

  • Extends shelf life

  • Shelf appeal

  • Easy to store

  • Easy to open

  • Easy to carry

  • Resealable

  • Showing the quality of the contents through a window

  • “Right-sized” portions

Applications for Custom Stand-Up Pouch Packaging

Changing demographics and consumer requirements have transformed the customer base for a wide range of products that use to be found in rigid packaging and are now in stand-up pouches, especially in the CPG (consumer packaged goods) segment. LPS Industries is the stand-up pouch manufacturers for several industries, including:

  • Prepared food

  • Snacks

  • Frozen food

  • Spices & seasonings

  • Seafood

  • Beverages

  • Dry mixes

  • Grains/nuts

The benefits are numerous and are constantly increasing as packaging technology evolves. LPS Industries, an ISO 9001:2015 company, brings its experience and knowledge to bear for each customer to develop the right combination of materials and eye-catching graphics to achieve the protective and design qualities needed to succeed in a competitive market. Examples of the results of our customer focused approach include stand-up pouches manufactured with

  • Enhanced shelf stability

  • Resealability features

  • Eight color printing

  • Puncture resistance

  • Easy open & close constructions

  • Tamper evident features

Our Stand Up Pouch Manufacturers Brand Value

Brand owner and consumer surveys consistently show a strong correlation between the type, quality and convenience of flexible packaging, especially products in stand-up pouches, with and how customers react and relate to the packaging and the product. The key findings include the most important attributes for brand owners as:

  • Differentiates on the shelf

  • Reduces costs

  • Enhances brand image

  • Protects the product

  • Extends shelf life

Features and functions that brand owners and consumers feel are the most important include:

  • Resealable

  • Easy to store

  • Easy to open

  • Easy to carry

  • Extends product life

  • Ability to see product

With a majority of consumers indicating they will make an impulse purchase of a product in a custom stand-up pouch packaging because they place a high importance on resealability, extending product life and the ability to see the product through the packaging.

Customer Satisfaction Matters

While more and more brand owners have shared their general intent to use more flexible packaging over time, brand owners in the food industry say they intend to use more flexible packaging over the next 5 years. Embracing flexible packaging, widely done in the form of stand-up pouches, is perceived to be responsive to consumer needs and desires, such as:

  • Easy to store

  • Easy to open

  • Portable

  • Resealable

  • Extends freshness

Sustainability

Both brand owners and consumers are feeling more strongly about sustainable business practices, including the environmental implications of their packaging purchase decisions. As a leading, stand-up pouch manufacturer, LPS Industries has incorporated tangible sustainable business practices in the manufacturing of custom stand-up pouch packaging, and in fact for all of their products. Examples include:

  • Add a rooftop solar power system that produces 825 kWh of electricity and reduces CO2 emissions by 1,100,000 pounds annually

  • Use of a solventless lamination manufacturing process that eliminates environmental risk associated with solvent disposal and improves worker safety

  • Instituted a 100% recycling program for paper and polyethylene scrap

  • Established a national network of warehouses to reduce the carbon footprint associated with fulfillment

How Value Results in Increased Retail Revenue

Premium quality products delivered in packaging with desirable features has been proven to result in a premium retail price because consumers are willing to pay for features important to them. On the desirability scale, both brand owners and consumers rank ability to reseal and ability to extend product life highly with consumers also valuing easy to store and easy to open. More importantly, the majority of consumers are willing to pay a 10% or more premium for each of these features.

 

Custom Flexible stand-up pouches from LPS Industries, with their inherent, quality manufactured and consistent ability to easily and repeatedly open and close without diminishing the effectiveness of the seal and with the wide selection of material available to produce exactly the performance characteristics your brand requires is a smart, revenue producing choice.

 

And don’t forget, custom stand-up pouch packaging have always been a cost-effective alternative to rigid packaging because they are lightweight so you can ship more product per dollar spent on freight, they take up less space to store and to display on a retail shelf.

LPS Industries is the leading stand-up pouch manufacturers. Call us today to discuss your customization options and get started!

 

Survey data and analysis courtesy of the Flexible Packaging Association

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